Tariq Hassan’s departure from McDonald’s, after serving as chief marketing and customer experience officer since September 2021, comes after a remarkable run . But his successor, Alyssa Buetikofer, ...
McDonald’s is promoting Alyssa Buetikofer, the chief marketing officer of its Canadian business, to lead its marketing efforts in the U.S. as Tariq Hassan, the burger chain’s U.S. chief ...
02:39 – Tariq Hassan on Famous Orders. 05:35 – What caused McDonald’s transformation? 06:45 – The link between creativity and impact at McDonald’s. 09:16 – Who is responsible for ensuring this new ...