Gmail’s one-click “Unsubscribe” button sits to the right of each entry; as Google’s post about the new feature explains, the company now requires bulk senders to honor that quick "no thank you" and to process unsubscribe requests within two days.

G oogle is rolling out a new feature for the web, Android and iOS that will make unsubscribing from email subscriptions easier than before -- which was already pretty easy. If you don't have the feature yet, you'll soon see a new section in Gmail's sidebar that will let you quickly manage all your subscriptions.

Apple's iOS 18 unveiled a similarly streamlined new look for Apple Mail in 2024, which included automatic sorting of promotional emails into their own designation "Promotions" tab — making it easier to spot and cull all of that subscription spam.