As fans started chanting "Messi! Messi!" for the Inter Miami FC football star, singer Chris Martin busted out a spontaneous musical homage to the hometown hero, crooning, "Well, Lio, my beautiful brother/ You and your wife are looking so fine/ Thanks for coming today to see our band play/ The No. 1 sportsperson of all time."

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.

On Friday night, actress Gwyneth Paltrow revealed she had been hired on a "very temporary basis" as a spokesperson for Astronomer.