News

Starbucks CEO makes major announcement in turnaround strategy
A major characteristic of most chains is their persistence in maintaining the same restaurant appearance across all their ...
Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines — and Finding It Didn't Work
Starbucks has found that removing human labor in favor of machines doesn't work for the company — so now the coffee chain is ...
Starbucks' Turnaround Will Hinge Less on Equipment and More on Staff, CEO Says
Key TakeawaysStarbucks CEO Brian Niccol said recent earnings were disappointing, but he's confident the company's Back to ...
Here's Why Some Investors Have Growing Expectations for Starbucks Stock Right Now
On April 29, Starbucks reported financial results for its fiscal second quarter of 2025, showing just a 2% year-over-year ...
Starbucks to hire thousands of baristas, scale back automation in bid to win back customers
Starbucks will scale back its automation plans and hire thousands of baristas in a significant shift aimed at winning back ...
Should Investors Buy Starbucks Stock as It Looks to Turn the Corner?
News of some progress in turning around its lagging same-store sales was not enough to keep share prices of Starbucks (NASDAQ ...
Starbucks' latest strategic pivot involves less automation, more baristas
Starbucks plans to hire more baristas at thousands of stores starting in May as the coffee chain looks to improve customer ...
Starbucks wants to add an afternoon snack menu. I'm hungry — I can see why.
Starbucks knows you want a little afternoon snack with your coffee drink. So it's looking at adding a new menu. I have some ...
Should You Buy Starbucks Stock With $1,000 Right Now and Hold for 5 Years?
Starbucks (NASDAQ: SBUX) is in the midst of a major turnaround. As part of CEO Brian Niccol's "Back to Starbucks" plan, the leading coffeehouse chain is trying to win back customers and get on ...