A 54-year-old brand, Amtrak has not typically been known as edgy or particularly resonant with Gen Z. But that’s changing, as the brand pursues a social-first strategy that’s helping it better ...

Amtrak, the corporation created by Congress when private industry abandoned U.S. passenger rail, is trying to overcome its chronic lack of money with a new strategy -- thinking far beyond its means.

Brief: Amtrak started a casting call for its social media residency program that will showcase the diversity of passengers and their train travel experiences, according to an announcement shared with ...

A social media marketing video for the Pacific Surfliner, a coastal route from San Diego to San Luis Obispo, was recently recognized with a Telly Award.

Airline industry marketing veteran J. Timothy “Tim” Griffin joined Amtrak on Oct. 16 as Executive Vice President and Chief Marketing Officer, responsible for Marketing, Passenger Experience, Northeast ...